Field Work Nutrition Co. Develops products for a community of likeminded people that value living a healthy vibrant life by eating well and pursuing their athletic and active passions “in the field.”
We believe in "fueling the stoke" and living a vibrant life in the field. That may mean training for the punishment of the Queen K highway at Ironman Kona, an epic weekend hike, or a grueling 6 am weekday workout when it’d be much easier to stay in bed.
We value real food and clean ingredients, but know that our modern lifestyles leave us time crunched and seeking convenience. This does not have to be at the expense of healthy nutrition. Rely on our Primo Smoothie Meal to deliver superior nutrition in a convenient format to fuel your everyday.
Our Formulation – Why we created our Primo Smoothie?
Our real food Primo Smoothie meal replacement shake is formulated by our Chief Scientific Officer and co-founder, Jesse Kropelnicki. Jesse is one of the world’s premiere endurance coaches and the owner of both QT2 Systems, an endurance coaching business, and The Core Diet, a nutritional planning service for athletes. He is also the author of the book “The Endurance Training Diet & Cookbook”. Jesse currently coaches 13 professional triathletes, but has also worked with MMA fighters and body builders, among others. He is an instructor for USA Triathlon and conducts many of their nutrition education courses. Frankly, he knows his stuff when it comes to nutrition and fueling.
Jesse formulated our Primo Smoothie meal replacement shake after years of coaching his athletes, both professional and amateur. He realized that in today’s on-the-go society, they all universally shared a need for highly-functional nutrition in a convenient format. But he had to make sure anything he provided to them met their high (okay, picky) standards and fit into their active lives. He also realized that most of his athletes led “normal” lives outside of their sport, and their needs were really not all that different from you or me. And thus, our Primo Smoothie Meal was born. Today’s users include everyone from professional triathletes to anyone that values living an active life with quality nutrition.
Our bee pays homage to our community (the swarm collective) and draws attention to our food system and how humans interact with it. Every food decision we make affects the environment around us. We are what we eat, but what we eat and where it comes from can have a direct effect on much more than just our own body. How foods are produced has a direct impact on the environment - water, air, and even insects like bees that play an unheralded but critical role in the food system.
Like a hive of bees, we are stronger together, working as one. Step on that hive and you’ve got one heck of a problem on your hands.