We are excited to announce that during the summer of 2018 we will be launching our Dirt For the People Initiative where we will be giving 5% of retail sales from June 4 to August 31 to our nation's National Parks.
We make a product that is designed to help people build and nourish healthy, fit, and functional bodies...ready for getting outside and doing things. We believe that the outdoors are good for the mind, body, and soul, and not only want to be sure that our product helps people by building a body that can handle getting outdoors and better enjoy the activities they love to do, but that they have plenty of places to do them!
Our National Parks are national treasures, to be enjoyed by everyone, no matter who you are, where you come from, your socio-economic background, or any other qualifier. And we'd like to help play our part in keeping it that way. Here in California, we are literally surrounded by big, beautiful, and free open spaces - not to mention one of our nation's first dedicated public spaces - Yosemite. It is in these spaces that most of our hobbies take place. Whether riding bikes, hiking, trail running, climbing, surfing, diving, fishing, or anything else. And we certainly don't take that for granted.
We also recognize that although there are some great organizations designed to helps support and fund great causes like our National Parks, relying on donations and fundraising can be tough. We think that business should play a role in supporting the greater good, and that's what we intend to do with Field Work Nutrition Co. We are a small business, and our contribution at this point will be modest, but not insignificant. But when we started this business, we wanted to make sure it was structured with the ability to give back to causes we are passionate about, and by doing this early, we will make sure we build it into our methods of madness (I mean operation) from the very beginning.
If you are already a Primo Smoothie user, know that over the next few months, your use of our product will directly help to benefit some amazing public spaces. And if you are looking for an excuse to try the product and want to know that you are doing something good for your body and the spaces around you...now is a good time to give it a try!
Thank you for your continued support, and we hope that your summer is filled with lots of well fueled adventures in the outdoors. We'll #seeyououtthere. #fuelthestoke